About the author · MCA Shield
Shane Fitzgibbon
MCA Shield co-owner, author & marketing professional
Debt relief industry experience since 2012. Merchant cash advance debt relief and restructuring experience since 2018.
Shane brings a practical perspective shaped by client intake, merchant applications, marketing operations, and MCA referral partner onboarding.
From consumer debt relief to merchant cash advance relief
Shane Fitzgibbon is a 45% owner and partner in MCA Shield and a 40% owner of Fitz Vision Marketing. His work connects two sides of the debt relief industry: understanding how prospective clients find assistance and helping them navigate the information and application steps that follow.
Much of his career has focused on marketing and workflow operations. His client and merchant intake experience adds direct exposure to the questions applicants ask, the documents providers request, and the practical obstacles that can slow an application.
Pacific Business Management
Shane began his debt relief career with Pacific Business Management, a credit card debt relief company. The company was spending approximately $20,000 per month on direct mail after roughly 18 months of declining returns. He helped transition its marketing toward Google Ads, recognizing that prospective clients were actively searching online for debt relief services.
Credit card and private student loan relief
Shane subsequently branched out with an associate into both credit card and private student loan relief. During this period, he expanded from marketing into client intake, including preliminary qualification, document collection, and application assistance.
MCA debt relief and restructuring
In 2018, Shane moved into the merchant cash advance debt relief and restructuring field. His experience includes marketing and merchant intake work for Slate Capital Management, as well as brief marketing engagements with National Credit Partners and Value Capital Funding.
Building a broader business resource
As an MCA Shield co-owner, Shane aims to make information about business debt and available assistance easier to find and understand. His longer-term vision is to expand the site into a connected resource for business debt, finance, lending, and business tax topics for both growing and distressed companies.
Experience with merchant intake and MCA ISO partners
Client and merchant intake
Shane has worked with prospective clients at the stage between their initial inquiry and a provider’s review. His responsibilities have included:
- Pre-qualifying prospective clients against initial program criteria.
- Gathering documents requested for underwriting review.
- Helping clients and merchants complete and submit applications.
- Supporting the handoff of application information to the team responsible for review.
This describes intake and application support; underwriting decisions remain with the reviewing provider.
ISO acquisition and onboarding
For several years, Shane has also worked on identifying and acquiring MCA ISO partners—independent sales organizations and referral partners involved in the merchant cash advance industry.
His experience includes helping partners through onboarding, training them to use partner dashboards, and supporting their understanding of the referral workflow. This gives him a perspective on both the merchant inquiry process and the operational needs of the partners submitting those inquiries.
Marketing and workflow experience
Shane’s marketing work starts with understanding the audience: which businesses or consumers a service is suited to, what they are searching for, and what information they need before taking the next step. He has worked extensively across acquisition channels and the workflows that support inquiries after they arrive.
Reaching the right audience
- Google Ads campaign development and management.
- Search engine optimization and backlink acquisition.
- Social media posts and video content.
- Landing page design for lead capture.
Improving the inquiry process
- Email follow-up and CRM automations.
- Website user experience improvements.
- Advanced inquiry and application forms.
- Marketing workflows that connect lead capture with intake.
He is also a co-owner of Fitz Vision Marketing, where his business interests extend beyond MCA Shield.
The perspective Shane brings to MCA Shield
Shane’s contribution is grounded in marketing, intake, and workflow experience. He understands how people search for debt assistance and the application steps that follow an inquiry. That background informs content about finding providers, preparing for intake, and understanding the difference between an advertised service and a provider’s actual offer.
His goal is to help business owners ask more useful questions: What service is being proposed? Who will evaluate the application? What documents are needed? Who will carry out the work? Those questions create a practical starting point for a conversation with a provider.
Shane’s biography should be read in that context. His intake and marketing experience does not establish legal, tax, underwriting, or investment advisory credentials. MCA Shield’s educational resources do not replace advice from a professional qualified to address a business’s specific circumstances.
Ownership and professional relationships
Shane holds a 45% ownership interest in MCA Shield and a 40% ownership interest in Fitz Vision Marketing. These financial interests are relevant when evaluating content he contributes to MCA Shield.
His professional background includes work with Slate Capital Management, National Credit Partners, and Value Capital Funding, as described above. These relationships are disclosed because readers may also encounter those companies in MCA Shield’s directories or other resources. A reference here describes career experience and does not, by itself, indicate a current engagement or endorsement.
How MCA Shield fits into the process
MCA Shield provides educational information and referrals to third-party providers. Its consultations are free, and it may receive compensation from select providers to whom a business is referred. Providers set their own service terms and fees. Readers should consider those commercial relationships alongside the information presented.
Career details on this page were supplied by Shane Fitzgibbon. For questions or corrections, contact MCA Shield.
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